Subaru Forester
Brand: Subaru
Agency: BJL
Location: Bilbao, Spain
Deliverables:
3 x 60 sec social campaigns
1 x 30 sec TV commercial for Subaru XV
Multiple short-form social videos
Dead Pixel did:
Multi cam shooting
Editing
Sound Design
VFX incl. 3D modelling
Quote of the Shoot:
“Do we need a consent form for those sheep?”
Brief
We were brought in by creative marketing agency, BJL, to fulfill the shoot and edit of 3 online films for Subaru’s latest range of hybrid vehicles. Drawing on our experience of shooting Sports, and specifically car video content, we jumped at the opportunity.
The outdoor adventure themed Subaru Forester needed to appeal to a broad range of car enthusiasts making locations and backgrounds paramount to telling the story.
Production
The shoot took place in northern Spain over the course of 5 days.
In order to show the practical and adventurous side of the vehicle, we explored a variety of mountainous and city locations across Bilbao. Each location was scouted ahead of time and using sun surveyor technology, we were able to pinpoint the exact sun positioning at a particular time of day.
We had to be flexible regarding weather and locations and often had to reshuffle the schedule in order to get the perfect shot.
Output
We handled the entire post-production process including editing, sound design, grading and visual effects. The final output was a selection of 60 and 30 second campaign videos to be used across the Subaru social networks, trade shows and in store.
