Kerrygold : Recipes & Social Assets
Deliverables:
5 x 30s recipe videos
24 x 5-10s social clips
Dead Pixel did:
Filming
Grading
Editing
Eating
Brief
We were brought in by branding agency, Shoot the Moon, to produce a collection of recipe videos for Kerrygold Irish butter.
We wanted a bright and homely lifestyle feel across all of the videos, supported by a variety of vibrantly coloured backgrounds & textures.
Production
The production took place in STM’s Manchester studio as we provided all lighting, grip, cameras and monitoring equipment to create the desired look (inc. overhead stop motion videos).
All 5 recipes were shot twice. Once from an overhead angle and another at eye line during one day. The key was to immerse the viewer in the food and really hero the butter in every shot.
Post-production
Getting the most out of the day, we graded and editing the 5 recipes, along with a further 24 short-form social video assets. The social clips were produced using elements from the recipes, along with additional clips also shot during the day of production.
