A detailed breakdown of how we pulled off a Xmas ad from concept through to production and delivery in just 3 weeks for our friends Mr Kipling

We came up with an idea for a shot. An impossible shot. A shot where a bottle cap flips up into the air toward the camera lens rotating perfectly to display the brands logo and lands next to product range.

Our project "Kill the Hunger Pains" combines a love of horror and love of food! We wanted to make something that challenged our lighting, sound design and story telling skills whilst subtly promoting a household brand that we're all fond of.