A detailed breakdown of how we pulled off a Xmas ad from concept through to production and delivery in just 3 weeks for our friends Mr Kipling
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We came up with an idea for a shot. An impossible shot. A shot where a bottle cap flips up into the air toward the camera lens rotating perfectly to display the brands logo and lands next to product range.
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Our project "Kill the Hunger Pains" combines a love of horror and love of food! We wanted to make something that challenged our lighting, sound design and story telling skills whilst subtly promoting a household brand that we're all fond of.
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