Loyd Grossman: YouTube Pre-roll Commercial
Client: Premier Foods Group PLC
Project: Introducing a classic
Location: Cheshire
Deliverables:
30s Youtube Pre-roll advert
10+ 4K screengrabs
Dead Pixel did:
Storyboards / Scriptwriting
Set design & lighting
Filming (inc. high-speed super slow motion)
Directing / producing
Food styling & propping
Editing
Voiceover
Motion graphics
Quote of the Shoot:
“Who knew pasta could look so tasty"
Brief
Our long standing friends at Premier Foods Group reached out to us for a new Youtube pre-roll campaign for one of their leading brands ‘Loyd Grossman’. They gave us a recipe title and the main products to feature. The rest was up to us.
Pre-Production
Having already created over 15 Youtube pre-roll videos for Premier Foods portfolio of brands we were well aware fo what they were looking to achieve. We knew technically challenging shots and strong food styling would help the adverts stand out and compel audiences to stick around until the end.
We created the storyboards, wrote the script, sourced the location, kit, crew and provided all production support from start to finish.
Production
We sourced a beautiful home in rural Cheshire with a marble kitchen island that worked as our backdrop. We wanted an inspirational yet achieve-able feeling for the commercial.
We brought all the usual toys including our 50L fish tank, RED Gemini cinema camera and the super slow motion Phantom Veo for those indulgent food porn moments.
We favoured a warm, low light as our main source giving the feeling of a family prepping their meal one Spring evening.
Post-Production
Our in house team took care of the edit from start to finish, including grading and graphics.
The voice over was conducted by Loyd Grossman himself. We offered up direction as he read our script and delivered a compelling, passionate read.
We worked closely with the Premier Foods brand team to ensure that all creative decisions such as pace, soundtrack and colours, adhered to the strict Loyd Grossman brand guidelines.
All media was handled by the guys at Dentsu and the results seem to be self evident with > 1million views in a week.
On set with Loyd Grossman…
