Jane Asher’s Rainbow Cake
Client: Doric Group / Food Innovations
Agency: Shoot the Moon
Location: Manchester
Deliverables:
40 sec recipe video
4 x social media videos
Dead Pixel did:
Filming
Grading
Editing
Quote of the Shoot:
“Well, that was a pice of cake!”
Brief
We were brought in by branding agency, Shoot the Moon, to produce a simple recipe video that would educate Home Bargain’s shoppers on how to use the Jane Asher Cake Mix.
It was vital that the look & feel was consistent with the familiar Jane Asher brand, easy enough to follow for entry level bakers and visually appealing to engage food fanatics.
Production
We shot the recipe video in their Manchester studio and provided all lighting, grip, camera and monitoring equipment to create the overhead rig and desired concept.
The whole recipe was created twice in order to capture the top down view and the eye level shots. This added to the depth of the video and made for a snappier piece of video content.
