Up&Go: Brand Film

Brand: Up&Go

Project: However you start your day

Location: Manchester

Deliverables:

1 x 30s brand film
20 x 5K screengrabs

Dead Pixel did:

Treatment & shot list
Production
Location Scouting
Filming
Directing
Editing, grade & reframes

Quote of the Shoot:

“Are we going to be okay hiking at night?”
“Of course, we’ve got Freddie (the lab) with us”

Production

This brand film featured 4 characters fulfilling their varied morning routines. Each culminating in a nutritious breakfast drink from Up&Go.

Production took place over 1 long day capturing content from sunrise to sunset. We hiked the hills of North Manchester leaving the safety of the car park at 5.30am in order to reach to summit by sunrise. We followed our intrepid hiker and how she starts her perfect day. The light was stunning so we decided to capture our pack shots with the sunrise gleaming in the background.

Following this we headed to an industrial-themed gym for a high octane workout. We put our athlete through his paces on the air-bike, the weighted sled finishing with a 180kg deadlift (no easy feat).

We captured a few scenes in a property in South Manchester for our ‘work-from-home’ character and then drove in Manchester city centre before the sun set on the day

Post-Production

Our in-house team took care of the post-production including editing, sound design, voice over recording and grading to deliver the 30s widescreen edit.

We then shared a selection of high resolution screengrabs to be used on social, blog posts or web banners.