Myprotein : International Women’s Day
Client: THG Studios | Myprotein
Project: International Women’s Day #BreakTheBias
Dead Pixel did:
Location Scouting
Lighting
Filming
Directing / producing
Location: Manchester
Brief
Our long standing friends at Myprotein reached out to us for some concepts and production support for their latest video campaign (#BreakTheBias), celebrating International Women’s Day.
Working in partnership with the brand team and the guys at THG studios, we developed a shot list and lighting style that complimented the actions of 5 inspiring woman in their fields to be used across a 30s hero campaign and multiple 15s paid & organic social ads.
Production
The over head studio lights were rigged during a pre-light afternoon. This meant we had the maximum amount of time on set with the talent. Influencers travelled from across the country to be part of this campaign including England’s strongest woman, Farah Fonseca.
We shot all content using our in-house RED Gemini and Sigma cine primes in 5K. The extra resolution allowed for a 16:9, 1:1 and 9:16 version to be created in the edit without any loss in quality. Edit completed by THG Studios.
“Thank you so much for your hard work. We loved every second of the shoot and are super proud of what we’ve produced together.”
Behind-the-scenes with Dead Pixel and THG Studios
