Go Nutrition

Brand: Go Nutrition

Project: Product Launch Video Campaign

Location: Manchester, UK

Deliverables:

  • 1 x 50s social advert

  • 2 x 15s instagram stories

  • 10 x 4K screen grabs

Dead Pixel did:

  • Location Scouting

  • Concept and creative development

  • Health and Safety

  • Filming

  • Editing, sound design and grading.

 
 
 
Go Nutrition 3.jpg

Brief

Go Nutrition is one of the UKs leading sports nutrition companies with a huge array of products on sale. Founded and owned by the former owner of ‘My Protein’. Oliver Cookson wanted to focus on value and high quality products for this customers.

They wanted to promote their latest pre-workout product ‘Up Your Game featuring a high octane edit that would get people excited about the brand.

We pitched 5 very different ideas in a variety of locations. After a few meetings one particular idea clearly stood out and the location scouting began.


Production

Production was completed in one day with a streamlined crew. We started early doors at Manchester Piccadilly station to capture some pre-sunrise commuting shots. We then headed to a house location to capture some kitchen preparation content. It was then onto the gym where we captured tyre flips, weighted pull ups, rope swings and fast cardio.

Go Nutrition 1.jpg

 
 

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