Behind the Scenes with Whirlpool
Cairn, a creative agency in Manchester approached us with a brief for their client Whirlpool with a new product release, the Insinkerator. A waste disposal unit that is safe and effective, alongside their instant boiling tap of course!
The brief was to create a batch of stills plus two 0:30s explainer videos - one for the Insinkerator and one for the tap - these were to be showcased online and at trade shows. Cairn handled the creative planning and needed support with shooting, lighting and the edit.
That’s where we come in!
Our job was to make instant hot water taps & waste disposal units look sexy for the online ad campaign.
We thought, what’s sexier than super slow motion and an impactful music track? Check it out for yourself here.
The concept involved showing off how much these products can improve your life, making things easier for you as all the hard work is done at the push of a button. We produced and filmed across three days to capture hundreds of stills on colouramas, lifestyle shots in the kitchen and some e-commerce products shots.
Behind the scenes with InSinkerator
Fitting an waste disposal unit and hot water tap on location in someone’s home is quite an invasive experience (assuming you can even find the right house) so instead we tweaked our kitchen sets and built 3 different stations in our studio.
Each had a different film or photography crew delivering countless assets used for online & trade shows.
This was the most efficient way we could think of maximising the clients time and budget and it worked a treat.